The Challenge: Norfolk Southern, one of the nation's premier transportation companies (coal, automotive, and industrial products), faced the challenge of recruiting for general labor/blue collar positions for their extensive intermodal network. Our Solution: Recruitment Marketing Services – a selection of the best possible media vehicles for delivering effective recruiting messages to targeted audiences. The Result: Because Norfolk Southern held periodic Open House Career Events, as well as advertised for specific roles within the company, RCI recommended audio as the media vehicle of choice. Thus: 30-second and 60-second spots were created for this client, and Norfolk Southern continues to tap RCI's Studio one-twelve for radio advertising. But, it doesn't end there. Other services performed for Norfolk Southern include ad placement, creative copy, job postings, and, always, well-negotiated media contracts. By utilizing the valuable services of RCI's Recruitment Marketing Suite, Norfolk Southern was – and is – able to realize their recruiting objectives without missing a beat. Our client as named RCI its Agency of Record, and intends to partner with us well into the future for their continuing recruitment advertising needs. Quote from our Client: "RCI does an excellent job of providing market research." - Norfolk Southern

The Challenge: Valley Proteins a renowned, environmental services, and renewable energy company is constantly on the lookout for talent for its 26 locations throughout the mid-Atlantic, Southeastern and Southwestern United States. With a diverse workforce of over 1,700 employees at any given time, Valley Proteins, Inc lacked the time and resources to conduct continuous, targeted searches. The Solution: Recruitment Marketing Services – a selection of the best possible media vehicles for delivering effective recruiting messages to targeted audiences. The Result: Valley Proteins, Inc routinely held Career Open Houses as well as advertising for specific positions in order to accomplish their ongoing recruitment goals. RCI recommended an emphasis on Radio as the best way to reach targeted audiences and obtain fast, effective results. Thus far RCI's in-house Studio has produced more than 50 radio spots, with concentrations throughout markets such as Oklahoma City, North Carolina, Virginia, and Pennsylvania. With an intense Recruitment Advertising campaign customized to suit individual companies and HR needs, we were – and are – empowered to fill our client's positions, which range from careers in plant operations and maintenance to transportation, logistics, and vehicle maintenance, to safety jobs at their processing facilities and relay stations. We are, officially, Agency of Record for Valley Proteins. Quote from our Client: "I would recommend RCI to anyone seeking assistance with recruitment advertising. Their services have saved me tons of time. Their creativity and knowledge have helped bring in applicants that we otherwise wouldn't have reached. I am very happy with my experience with RCI." - Valley Proteins