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Recruitment Advertising, Radio Production, Media Buying

The Challenge: Norfolk Southern, one of the nation's premier transportation companies (coal, automotive, and industrial products), faced the challenge of recruiting for general labor/blue collar positions for their extensive intermodal network. Our Solution: Recruitment Marketing Services – a selection of the best possible media vehicles for delivering effective recruiting messages to targeted audiences. The Result: Because Norfolk Southern held periodic Open House Career Events, as well as advertised for specific roles within the company, RCI recommended audio as the media vehicle of choice. Thus: 30-second and 60-second spots were created for this client, and Norfolk Southern continues to tap RCI's Studio one-twelve for radio advertising. But, it doesn't end there. Other services performed for Norfolk Southern include ad placement, creative copy, job postings, and, always, well-negotiated media contracts. By utilizing the valuable services of RCI's Recruitment Marketing Suite, Norfolk Southern was – and is – able to realize their recruiting objectives without missing a beat. Our client as named RCI its Agency of Record, and intends to partner with us well into the future for their continuing recruitment advertising needs. Quote from our Client: "RCI does an excellent job of providing market research." - Norfolk Southern